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A sales funnel in its most basic description is the path a visitor takes on your site, to ultimately lead them into paying for your product or service.
SEO, or Search Engine Optimisation, is a key component of the web design process.
AI - or artificial intelligence - has quickly made its way to all four corners of the business world. A few years ago, this technology was seen as nothing more than a way to show off.
PPC and SEO are two different ways of achieving the same thing: higher traffic for your website.
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